Do you track these 3 key marketing and sales metrics?

Do you track these 3 key marketing and sales metrics?

Are you noticing at the moment that the cost to acquire a lead has decreased through this pandemic time?  For many business owners that were engaged in any form of digital marketing, even offline marketing, the response rate, and the cost per lead has...
Does business data overwhelm you?

Does business data overwhelm you?

Do you have data in front of you that you just don’t have time to look at, or when you look at it, you’re just not really sure what it all means?  I speak to many business owners every week who have this same challenge where they know they should be...
Failing to plan is planning to fail

Failing to plan is planning to fail

Failing to plan is planning to fail. We’ve heard this time and time again. Yet I see so many entrepreneurs continuing to make the mistake of failing to plan where they want their business to go.  I’m not a big believer in big, thick, formal business...
Are you running your business like a pro or an amateur?

Are you running your business like a pro or an amateur?

Are you running your business like a pro or an amateur?  I want to give a key distinction here.  Professionals in all walks of life, ensure that their decisions are driven by data. Whether this is an elite athlete, a successful business person, or even just...
Ask for help sooner

Ask for help sooner

I was having a conversation with one of our clients who we’ve coached for a number of years. He’s been in business for about 13 years and he made a comment that he wished he’d asked for help sooner.  I asked him what he thought prevented him...